CMC Motorcycles history 1975-2016

1975

Maurice Feltham purchases Staveley Motorcycles a small dealership displaying 15 motorcycles also retailing service and parts.

1981

Re-locate to main road premises at High Street, Staveley displaying up to 50 bikes and retailing parts, accessories and service.

1987

After retailing new CZ and then MZ commuter motorcycles SMC obtain the Yamaha franchise.

1987-1992

Grow sales year on year, retailing 200-300 bike per year and out grow premises.

1993

Relocate to more modern premises at Storforth Lane, Chesterfield and rename to Chesterfield Motorcycle Centre (CMC) displaying 100 bikes with dedicated clothing department and larger parts, service departments employing 12-15 staff.

1996

Relocate to Top Road, Calow, Chesterfield 13,000 sq feet displaying 150 bikes with larger parts, accessories and service departments now employing 20 staff.

1998

Now one of the largest retailers of new Yamaha motorcycles in the UK from one site and retailing 500-750 bikes pa.

1998-2000

Join 'UK 1' a small group of motorcycle dealers who benchmark and share 'best practice' which helps develop sales in all departments at CMC, learn from one dealership (South Wales Superbikes) how to maximise sales of 1000 motorcycles. Create with Black Horse one of the most successful F&I departments in the UK, a partnership that has continued and developed over many years.  1999 & 2000 win the Isle of Man Production TT race with David Jefferies and the new Yamaha YZF-R1. 

2000

Join 'Bikes UK' and become part of a 16 dealer chain the largest in the UK.  

2001

November 'Bikes UK' fails to work as the market becomes difficult and CMC revert back to ownership of CMC Chesterfield plus the ex Bikes UK dealerships at Nottingham and Cannock. 

2001-2003

The three dealerships grow and develop sales to between 1800 - 2000 units pa.

2003-2004

Open a new dealership at Sheffield and become Yamaha's largest retailer of bikes in the UK.

2004

Win Motorcycle News Multi Outlet Dealer of the Year and Website of the Year.

2006

Part company with the Sheffield dealership as premises needs to relocate.

Win Motorcycle News Multi Outlet of the Year for the second time.

2011

Win Motorcycle News Multi Outlet of the Year for the third time.

Re-locate Chesterfield branch to 'Destination Dealership' premises at High Street, Clay Cross displaying 200 bikes, huge clothing, accessory and service department and a 48 seater Café.

2012

Retail 1000 bikes from Chesterfield branch in one year.

2013

Open 'CMC Discount Outlet' next door to Chesterfield branch to retail discount clothing and accessories.

Open 'Used bike' only dealership at Coleshill, Birmingham with 70 bikes in stock adjoining a successful motorcycle clothing, service retailer. Ross Feltham becomes Chairman of Yamaha Dealer Council.

2015

Open 'Chesterfield Cycle Centre' a large cycle dealership retailing all types of cycles and equipment located at our ex site at Chesterfield 

Further develop 'Used bike purchasing team' based at Chesterfield to help facilitate used bike requirement for 5 branches.

October open second 'Destination Dealership' in Newport , South Wales ex South Wales Superbikes dealership of 'UK 1'

2016

Maurice Feltham CMC's founder awarded 'Lifetime Achievement Award' from British Dealer News

Relocate Cannock dealership to 'Destination Dealership' premises on main A5 road at Cannock. Dealership includes much larger retail space for bikes, clothing and service and also incorporates 70 seater Café.

Win our fourth Motorcycle News award for the North of England 

2017

Work starts at CMC Motorcycles Manchester a new CMC 'Destination Dealership' to open 2017/2018