Maurice Feltham purchases Staveley Motorcycles a small dealership displaying 15 motorcycles also retailing service and parts.
Re-locate to main road premises at High Street, Staveley displaying up to 50 bikes and retailing parts, accessories and service.
After retailing new CZ and then MZ commuter motorcycles SMC obtain the Yamaha franchise.
Grow sales year on year, retailing 200-300 bike per year and out grow premises.
Relocate to more modern premises at Storforth Lane, Chesterfield and rename to Chesterfield Motorcycle Centre (CMC) displaying 100 bikes with dedicated clothing department and larger parts, service departments employing 12-15 staff.
Relocate to Top Road, Calow, Chesterfield 13,000 sq feet displaying 150 bikes with larger parts, accessories and service departments now employing 20 staff.
Now one of the largest retailers of new Yamaha motorcycles in the UK from one site and retailing 500-750 bikes pa.
Join 'UK 1' a small group of motorcycle dealers who benchmark and share 'best practice' which helps develop sales in all departments at CMC, learn from one dealership (South Wales Superbikes) how to maximise sales of 1000 motorcycles. Create with Black Horse one of the most successful F&I departments in the UK, a partnership that has continued and developed over many years. 1999 & 2000 win the Isle of Man Production TT race with David Jefferies and the new Yamaha YZF-R1.
Join 'Bikes UK' and become part of a 16 dealer chain the largest in the UK.
November 'Bikes UK' fails to work as the market becomes difficult and CMC revert back to ownership of CMC Chesterfield plus the ex Bikes UK dealerships at Nottingham and Cannock.
The three dealerships grow and develop sales to between 1800 - 2000 units pa.
Open a new dealership at Sheffield and become Yamaha's largest retailer of bikes in the UK.
Win Motorcycle News Multi Outlet Dealer of the Year and Website of the Year.
Part company with the Sheffield dealership as premises needs to relocate.
Win Motorcycle News Multi Outlet of the Year for the second time.
Win Motorcycle News Multi Outlet of the Year for the third time.
Re-locate Chesterfield branch to 'Destination Dealership' premises at High Street, Clay Cross displaying 200 bikes, huge clothing, accessory and service department and a 48 seater Café.
Retail 1000 bikes from Chesterfield branch in one year.
Open 'CMC Discount Outlet' next door to Chesterfield branch to retail discount clothing and accessories.
Open 'Used bike' only dealership at Coleshill, Birmingham with 70 bikes in stock adjoining a successful motorcycle clothing, service retailer. Ross Feltham becomes Chairman of Yamaha Dealer Council.
Open 'Used only' dealership with 70 bikes in stock at Stoke, Staffordshire with clothing and service facility.
Open 'Chesterfield Cycle Centre' a large cycle dealership retailing all types of cycles and equipment located at our ex site at Chesterfield
Further develop 'Used bike purchasing team' based at Chesterfield to help facilitate used bike requirement for 5 branches.
October open second 'Destination Dealership' in Newport , South Wales ex South Wales Superbikes dealership of 'UK 1'
Maurice Feltham CMC's founder awarded 'Lifetime Achievement Award' from British Dealer News
Relocate Cannock dealership to 'Destination Dealership' premises on main A5 road at Cannock. Dealership includes much larger retail space for bikes, clothing and service and also incorporates 70 seater Café.
Win our fourth Motorcycle News award for the North of England
Work starts at CMC Motorcycles Manchester a new CMC 'Destination Dealership' to open 2017/2018